Adam & Eve vs PinkCherry
THE VERDICT
Two discount-driven megastores with inconsistent house brands, dated or cluttered websites, and one good trick each. Adam & Eve's trick is the 50%-off coupon plus free gifts, which on a name-brand toy turns into a real saving with free shipping from $59. PinkCherry's trick is the perpetual BOGO, calculated from inflated list prices, so the deal is smaller than it looks but still real on $12-18 experiments. For a name-brand toy in the US, Adam & Eve's coupon usually wins. For cheap, low-stakes stocking up, or anyone in Canada, PinkCherry. For either store, check the material on every house-brand item before buying.
Adam & Eve for name-brand toys, PinkCherry for cheap stocking up
KEY DIFFERENCES
- PinkCherry scores higher overall, 7.2 to 7.0, but the verdict above gives each brand its own job.
- Typical prices: Adam & Eve $5–$40, PinkCherry $8–$80.
- Different specialties: Adam & Eve is reviewed as Store, PinkCherry as Budget.
- PinkCherry wins Website Experience: 6.0 vs 5.0.
- Adam & Eve wins Customer Service: 7.0 vs 6.0.
SCORE BREAKDOWN
PROS & CONS
- Enormous selection covering every category at every price point
- The 50% off coupon plus free gifts deal is real and makes many purchases dirt cheap
- Good starting point for beginners who don't know what they want yet
- Carries legitimate premium brands alongside house brand budget options
- Website design has not meaningfully evolved since the early 2010s
- House brand quality is wildly inconsistent
- Heavy on marketing email volume once you're in their system
- Navigation and product discovery are worse than they should be
- BOGO sales are constant and real; you can stock up on toys for the price of one at most retailers
- Massive catalog covering every category from vibrators to BDSM gear to lube
- Canadian retailer with discreet shipping to both US and Canada
- With a BOGO running, name brands cost well under what the makers charge
- Quality on house-brand products ranges from decent to gas station gift shop
- No guarantee that everything they sell is body-safe; you need to check materials yourself
- Website feels cluttered and pushy, with aggressive pop-ups and upselling on every page
- Return policy is mediocre compared to Lovehoney's 100-day guarantee
WHO SHOULD BUY WHICH
- You've researched a specific product and want the cheapest possible price
- You're a complete beginner and want to see every category before deciding
- You want discreet shipping from a company with decades of practice
- You already know what you want and just need the cheapest price on a specific name-brand item
- You're in Canada and want a domestic retailer with reasonable shipping
- You want to experiment with a new category (anal, BDSM) without spending real money on the first try
READ MORE OR BUY
QUESTIONS PEOPLE ASK
Is the PinkCherry BOGO or the Adam & Eve coupon the better deal?
For one name-brand toy, Adam & Eve's 50% off. For several cheap items, PinkCherry's BOGO. Both are calculated against list prices that aren't always the market rate, so compare the final number.
Are the house brands body-safe?
Not reliably at either store. Both sell body-safe silicone alongside porous materials with little differentiation. Check the material on every house-brand product before buying.
Which ships faster to Canada?
PinkCherry, which is Canadian and ships domestically. Adam & Eve is US-based and better suited to US shoppers.

