Partnerships & advertising
The Toy Slut is an independent review site read by people who are about to buy something. Brands can work with us in four ways: send products for review, book a sponsored review slot, run labeled display advertising, or link up through an affiliate program. What none of those buys is a score. That line is the reason the other four are worth anything.
Audience: ~12K real monthly users after bot exclusion, ~70% United States, 60% engagement rate, 18% of sessions via AI assistants. GA4, 30 days to Sep 15, 2026. Full breakdown in the media kit.
1. Review samples
Free to you, no strings, no guarantees. Send a product, and if we have enough to say we test it for several weeks and publish a full review with real photos and our scores. Coverage isn't promised, drafts aren't shared, and scores don't move after publication. Most of the reviews on this site started exactly this way.
2. Sponsored reviews
A sponsored review buys a guaranteed slot and a delivery date. It does not buy the verdict. The review is tested and written the same way as every other review, published whether the score lands at 9.1 or 5.8, and carries a visible notice at the top that the brand paid for the slot and the score is independent. Brands book this because a labeled honest review still converts far better than an unlabeled puff piece.
Published within four weeks of the sample arriving. Hands-on testing, real photos, per-tester scores, a spec check against your own claims where the product makes measurable ones, FAQ with schema, permanent URL. One round of factual corrections after publication.
Everything above, plus a directory entry in the relevant categories and your affiliate program wired into every call-to-action on the review and the listing.
1,200+ words on a topic we agree on together: a material explainer, a how-to, a category primer. Labeled "Sponsored", published in its own section, links carry rel="sponsored". No score, no ranking.
3. Display advertising
Three fixed placements, sold flat-rate per month. Every ad is labeled "Advertisement", links carry rel="sponsored", and no ad runs on the advertiser's own review page or inside a ranking the advertiser appears in.
| PLACEMENT | SIZE (DESKTOP / MOBILE) | WHERE | PER MONTH |
|---|---|---|---|
| Homepage leaderboard | 728 × 90 / 320 × 100 | Top of the homepage | $300 |
| Content rectangle | 300 × 250 | Inside every review below the summary card, and inside every guide after the contents list | $200 |
| Category sponsorship | 728 × 90 / 320 × 100 | Top of one category page, exclusive | $150 |
| Package: all three | As above | Homepage + content rectangle + one category | $550 |
Minimum term 3 months. 6 months −10%, 12 months −20%. Prepaid, invoiced in USD. JPG/PNG/GIF, max 150 KB, no auto-play audio or video, https landing page, creative due 3 business days before start. Monthly report: pageviews on placement pages and outbound clicks (GA4).
4. Affiliate programs
We run affiliate links on store and product calls-to-action across the site, through direct programs, Impact, Awin and ShareASale. Affiliate status doesn't touch ratings: some of our top-rated brands have no program at all, and we've scored brands we earn commission from below brands we don't. Every affiliate link is labeled as one. If you run a program, send the signup link.
- Scores, ratings and verdicts
- Positions in "best of" guides, rankings, awards or the quiz
- Draft approval or advance sight of a verdict
- Unlabeled links or dofollow links
- Removal of an existing review
If a request touches any of these, the answer is no. That is what makes everything above worth paying for.
How a sponsored review works
- Brief. You tell us which product. We confirm it fits the site and quote the slot.
- Sample and payment. Product ships to us (Norway, discreet label). Invoice prepaid in USD.
- Testing. Two to four weeks of real use by the relevant tester or testers. No draft is shared.
- Publication. The review goes live with the sponsored notice, photos, scores and your links. You get the URL the same day.
- Corrections. One round for factual errors. Opinions and scores stand.
Press & quotes
Happy to provide quotes for journalists, comment on industry stories, or talk about product trends. Awards mentions and roundup inclusions are welcome; credit and link back.
Questions brands ask
No. Scores, rankings, awards and guide positions are not for sale at any price. A sponsored review buys a guaranteed publication slot and date, labeled as sponsored; the score is decided exactly the way every other score on the site is.
No. After publication you get one round of factual corrections (specs, prices, names). Opinions and scores stand.
Homepage leaderboard, an in-content rectangle on reviews and guides, and the top of one category page, depending on what you book. An advertiser's ad never runs on that advertiser's own review page or inside a comparison or ranking it appears in.
With a visible notice at the top of the review stating that the brand paid for the review slot and that the score is independent, plus rel="sponsored" on the links. Readers see it before they read a word of the verdict.
Get in touch
Email sasha@thetoyslut.com or use the contact form. Tell us the product or the placement you have in mind and the dates you're aiming for. We reply within two business days. The full policy set is on the disclosure page and the how we test page.
We're two people, not an agency. Every inquiry gets a personal reply; allow a couple of days during testing-heavy weeks.