Adam & Eve vs Lovehoney
THE VERDICT
Lovehoney is the better store. Adam & Eve is sometimes the better deal. Lovehoney's selection is unmatched, the 100-Day Pleasure Guarantee covers one opened item per order, and the discreet shipping and billing are flawless; the weak points are unverified customer reviews and a house brand you shouldn't trust blindly. Adam & Eve's website hasn't changed since the early 2010s and the marketing emails never stop, but the 50%-off-plus-free-gifts coupon is real, and on a $100 name-brand toy the math beats Lovehoney's sale price more often than you'd expect. Default to Lovehoney. Run the coupon math at Adam & Eve before checking out.
Our pick: Lovehoney
KEY DIFFERENCES
- Lovehoney leads overall, 7.8 to 7.0.
- Typical prices: Adam & Eve $5–$40, Lovehoney $15–$120.
- Different specialties: Adam & Eve is reviewed as Store, Lovehoney as General.
- Lovehoney wins House Brand Quality: 7.0 vs 6.0.
SCORE BREAKDOWN
PROS & CONS
- Enormous selection covering every category at every price point
- The 50% off coupon plus free gifts deal is real and makes many purchases dirt cheap
- Good starting point for beginners who don't know what they want yet
- Carries legitimate premium brands alongside house brand budget options
- Website design has not meaningfully evolved since the early 2010s
- House brand quality is wildly inconsistent
- Heavy on marketing email volume once you're in their system
- Navigation and product discovery are worse than they should be
- Absolutely massive catalog. If it exists in the sex toy world, Lovehoney probably stocks it
- The 100-Day Pleasure Guarantee still beats most of the industry, even after they shrank it
- Discreet shipping and billing is flawless: plain packaging, generic billing name
- Regular sales, bundle deals, and student discounts make this the best place to bargain hunt
- House brand quality is wildly inconsistent, with some gems buried among mediocre plastic
- Website can feel overwhelming with thousands of products and aggressive upselling
- Customer reviews on their site are unreliable (they don't verify purchases)
- Their "expert" buying guides are thinly-veiled marketing copy, not honest advice
WHO SHOULD BUY WHICH
- You've researched a specific product and want the cheapest possible price
- You're a complete beginner and want to see every category before deciding
- You want discreet shipping from a company with decades of practice
- You're a first-timer with no idea what you want, and the selection and return policy make experimenting risk-free
- You want to comparison-shop major brands all in one place
- You're a bargain hunter who watches for sales and loves a good bundle deal
READ MORE OR BUY
QUESTIONS PEOPLE ASK
Which has the better return policy?
Lovehoney. Standard returns on unused items within 30 days, plus the 100-Day Pleasure Guarantee on one opened item per order. Adam & Eve's policy is ordinary by comparison.
Is the Adam & Eve 50% off coupon real?
Yes. It applies to one item plus free gifts, with free shipping kicking in at $59. On house-brand items the discount is baked into inflated list prices; on name brands it's a real saving.
Which is more discreet?
Lovehoney. Plain packaging and a generic billing name, with no slip-ups in our experience. Adam & Eve ships discreetly too, but you'll be on its email list for a long time.

